Never hear of another panda update again. Sad but true. In the future, each panda update would be prepared and then rolled out slowly (without google announcing the update). And each cycle can last for months , according to google's gary illyes. Therefore, it is very C Level Executive List difficult to tell if panda has an impact on a site. This is a big change from C Level Executive List panda of the past. I have helped many companies with panda since 2011, and I have access to a lot of panda data (sites that deal with panda issues since 2011). Since panda 4.2, The only update that looked like panda to me was the march 2016 update. And I can't say for sure if it was panda; it felt more like panda than a quality update (aka phantom). So while many still focus on google panda, we've seen five quality updates from g C Level Executive List oogle rolled out since may 2015. And they've been significant. That's why C Level Executive List I think seos should be acutely aware of google's quality updates, or phantom for short. Sometimes I feel like maybe panda is doing this as google's quality updates roll quality updates are global, domain-level, and industry-neutral since may 2015, I have been contacted by many companies that have Been affected by google's quality updates in almost every C Level Executive List niche and in many different countries. So, as google has already stated about major algorithm updates, quality updates are global and do not target specific niche categories. For example, I've heard of e-commerce retailers, news publishers, affiliate sites, q&a sites, review sites, educational sites, cooking and recipe sites, health and wellness, lyrics websites and more. Based on my analysis of positively and negatively impacted sites, phantom has a strong focus on “quality user C Level Executive List experience,” which can mean several things. Don't worry, I'll talk about that in more detail soon, while diving much deeper into part two of this series. Also, the impact of google's quality updates (yes, there

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