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The film's director Harish Shankar made an official announcement about his upcoming project with the popular actor N. T. Rama Rao Jr. in July 2012. He said that the film would go on floors after N. T. Rama Rao Jr. finishes shooting for his other film Baadshah. Initially, the film was supposed to be produced by Kodali Nani, a politician who had a close association with N. T. Rama Rao Jr. However, due to some political differences between Kodali Nani and Harish Shankar, the producer was changed to Dil Raju, who agreed to produce the film under his banner Sri Venkateswara Creations.[5] The film did not have a confirmed title at that time and there were many rumors about the possible titles such as MLA: Manchi Lakshanalu unna Abbai and Jana Gana Mana. Dil Raju dismissed these rumors and said that the title would be announced later. The film's launch ceremony was held on 18 October 2012 at Dil Raju's office in Hyderabad with a formal pooja and muhurtham.[6] The film's technical crew included Chota K. Naidu as the cinematographer, S. Thaman as the music director, Ramesh Reddy and Sathish Vegnesha as the screenplay writers and Gautham Raju as the editor.[7][8]
The film's casting process was also done in parallel with the pre-production work. N. T. Rama Rao Jr. was paired with Samantha Akkineni for the second time after Brindavanam. Samantha was signed as the female lead in August 2012 and expressed her excitement to work with N. T. Rama Rao Jr. again.[9] The film also featured Shruti Haasan in an important role, marking her first collaboration with N. T. Rama Rao Jr. Shruti Haasan joined the film's sets in January 2013 and revealed that she plays a character named Ammulu who has a lot of scope for performance.[10] The film also had a strong supporting cast that included Kota Srinivasa Rao, Mukesh Rishi, Tanikella Bharani, Rao Ramesh, Pragathi and others.[11]
The film's shooting began on 18 October 2012 at Dil Raju's office in Hyderabad. The first schedule of the film was wrapped up on 24 October 2012 after filming some scenes on N. T. Rama Rao Jr. and Samantha.[12] The second schedule of the film started on 5 November 2012 at Ramoji Film City where a huge set was erected for the film.[13] The film's title was officially confirmed as Ramayya Vasthavayya on 14 November 2012 and a logo poster was released to the media.[14] The film's first look poster featuring N. T. Rama Rao Jr. was unveiled on 20 May 2013 on the occasion of his birthday.[15] The film's teaser was released on 15 August 2013 and received a positive response from the audience.[16]
The film's music was composed by S. Thaman, who had earlier worked with N. T. Rama Rao Jr. in Brindavanam and Baadshah. The film had six songs and the lyrics were written by Anantha Sreeram, Bhaskarabhatla, Sirivennela Seetharama Sastry and Sahithi. The audio launch of the film was held on 21 September 2013 at Hotel Marriot in Hyderabad. The event was attended by the film's cast and crew along with several celebrities from the film industry.[17] The audio received a positive response from the critics and the listeners.[18] The film's soundtrack album was also released in Tamil and Malayalam languages.[19]
The film's release date was initially fixed as 27 September 2013 but it was postponed to 10 October 2013 due to some technical issues and the delay in obtaining the censor certificate.[20] The film was censored with a U/A certificate by the Central Board of Film Certification on 26 September 2013.[21] The film was released worldwide on 10 October 2013 in more than 1600 screens.[22] The film received mixed reviews from the critics who praised the performances of N. T. Rama Rao Jr., Samantha and Shruti Haasan but criticized the weak story and screenplay.[23] The film was a commercial failure at the box office and was declared as a flop by the trade analysts.[24] 061ffe29dd