Therefore, Peakon’s trial signup landing page uses statistics to make compelling points to its number-focused visitors. Image courtesy of Peakon The “Increase revenue” and “Increase productivity” sections provide concrete numbers detailing how much Peakon increases revenue, productivity, and customer satisfaction. In the “Increase revenue” section, you’ll learn that revenue can increase by up to 0.6% for every 1% increase in engagement and Peakon increases engagement by up to 10% in 3 months. The “Increase productivity” section delivers a statistical triple threat.
It explains how employees at highly engaged companies have 37% fewer sick days, 30% higher productivity, and as much as 2.5 times higher customer satisfaction rates. And you’re to assume that you’ll get a similar engagement from Peakon. 3. Tell a compelling story Every landing page tells a story. The difference between a boring landing page story and one that gets results lies in its framework. By following the right structure, you can present a gripping story that also markets your product. One popular storytelling framework across buy email list subjects is ABT (And, But, Therefore). It includes a setup (and), problem (but), and solution (therefore).
buy email list
This formula builds tension, then resolves it. You can apply the ABT framework to marketing through the PAS (Problem Agitate Solve) framework. It begins with an issue (problem), elaborates on that issue (agitate), and presents your solution (solve). Check out how this Twitter landing page from IronCore Labs uses the PAS framework. Image courtesy of IronCore Labs It starts with a problem (“How to Make End-to-end Encryption Work for Groups”), then agitates it (“A Lot of DIY End-to-end Encryption Solutions Are a Headache”).